Why Responsive Web Design Is Important for Your Website

By 2025, 72.6% of internet users will be accessing the web solely through their smartphones.

This figure translates to about 3.7 billion people who will be checking your websites through their phones. If your site has only been supporting desktop, you’re in for bad a surprise.  

The society has grown to be multi-screen. You need to have a website that can be viewed through different devices. Users should have an exceptional experience, whether on a computer or a mobile device.

A responsive web design saves web designers, developers, and user interface designers the pressure of working 24/7, trying to create a site for every existing device.

Keep reading to know why you need a responsive web design for your website. 

It Promotes Exceptional User Experience

Users are an indispensable asset in web design. The website is the platform where users get to interact with your brand. The experience should be nothing short of commendable. 

The design techniques should be outstanding enough to appeal to your site visitors. More importantly, have concise and precise information that is easy to navigate and read. These are some of the aspects that make web design responsive.

Investing in the best web design is akin to getting an exceptional experience for your site visitors. The pages load properly and faster. Users don’t worry the web page they saw when using their workplace desktop will be different when checking the site via their phone.

Increasing Mobile Usage 

If you’re a website owner, you need to take advantage of the 81% of Americans who use smartphones. Currently, most of the website traffic is emanating from mobile devices. It will be hard for your site to rank if it’s not taking advantage of the mobile wave. 

Mobile usage has been growing exponentially, meaning more people are likely to view your site from a smartphone. Their experience needs to be laudable enough for them to revisit your site. An awful experience when navigating through your site will make visitors move to your competitor.

Given the convenience of shopping through a mobile phone, more consumers prefer sites that support mobile use. Your site has to match up for you to remain relevant. As such, having a responsive web design considering mobile trends is critical.  

A Responsive Web Design Is Flexible 

For small businesses, having a professional web designer as part of the team can be financially challenging. You might want to invest in a responsive web design that’s easy to change and manage. You don’t need to consult a designer to make these changes. 

Instead, you can modify your web design with minimal challenges. Check this guide to web design to know how to go about the process. You don’t have to undergo unnecessary hassles that will cost you money and time. 

A responsive website that has been created on the right framework is quite flexible. While it will take time in the initial stages, it will be worth every sacrifice. The flexibility of a responsive website will be essential for your budgeting. 

Improve Your SEO Ranking 

In web design and development, you can’t afford to ignore SEO. Google favors highly responsive websites. As such, your responsive website will rank higher as their UX is commendable.

In 2015, Google made updates that have been favoring mobile-friendly websites. This giant search engine announced that mobile-friendly sites would be an important ranking factor for its search engine algorithm. Sites that weren’t mobile-friendly lost some ground in the ranking.

With mobile-first indexing, you either have to prioritize a responsive design or a mobile website. Your web designer should understand these SEO changes and how they will impact the development of a responsive mobile website.

Easier Site Management 

Companies without a responsive web design are likely to have two websites, the main website, and the mobile version. This approach was common in days when responsive development wasn’t embraced. Managing and updating the multiple versions can be daunting. 

A responsive website means that your site adapts easily to any device. It will have relevant content and layout that meet the needs of your website visitors. With a single site to manage, the process will be easier and on-time. 

If you want a cost-effective and easy way to manage your sites, consider website responsiveness. You’ll save significant resources that you’d otherwise spend maintaining your non-mobile and mobile sites. 

You Can Take Advantage of Social Media 

More people have been consuming social media through mobile devices. With a social media profile on sites such as Facebook and Twitter, you can redirect traffic to your site. Sharing links on relevant platforms will give you more traffic from a mobile device.

Your social marketing strategy will be an instant game-changer if you get more responsive. If you’re yet to implement a practical social media strategy, this is the opportune moment as more people connect through social networking sites. Social media is one of the avenues that will guarantee leads.

You’ll Remain Competitive 

With the millions of websites found globally, making no effort and expecting results on your website is ridiculous. You have to be more strategic to get ahead of the competition. It is crucial to realize that you aren’t the only business to have an active website. 

Responsive web design can be a differentiating factor. Not everyone is keen on making a site more responsive. You can attract consumers by investing in a responsive design, which will make you stay competitive.

Responsive Web Design Is an Industry-Standard That You Can’t Ignore  

Getting a responsive web page design should be the goal of all website owners. Mobile-first indexing has made it necessary to focus on relevant and responsive web design. Your website should be in the best state if you want to thrive. 

From improved flexibility to a better ranking, a responsive website has significant benefits. If you’re yet to make the transition, it’s not too late to upgrade. Consult with your website developer to know the modifications required.

Keep reading our blog for more web design tips and insights.