For any newer Internet-based business, search engine traffic is absolutely key. If you don’t get any search engine traffic, then you aren’t maximizing one of your most significant free sources of traffic.
And when you’re just a budding startup, chances are that you don’t have the big marketing budgets that other, more established companies do to throw at paid traffic channels. In short, you have to get noticed by Google if you want to stand a chance of being successful amongst all of your competition.
In this article, we’ll go over how to do exactly that: get your website on Google.
1. Mobile is Still King
First things first: remember that mobile is still king. With the advancement of the technology that we’ve experienced in recent years, more people than ever have smartphones.
As a result, a smaller percentage of the population now restricts their browsing habits to their big computer screens. Many prefer the on-the-go portability that their mobile device offers.
Google knows this and rewards companies that have mobile-friendly websites accordingly.
2. Technical SEO is Uber-Important
There’s no doubt that in recent years the barrier to entry in the Internet marketing world has decreased. People can be up and running with a new website in as little as a few hours.
Thus, it’s important to be able to find a way to differentiate yourself. An easy way to do that is by leveraging technical SEO, which is largely concerned with the technical architecture and back end of your website. You can build it in such a way that it is easier for Google’s spiders to crawl and rank, giving you a boost in the search listings.
3. Social Proof is Key
The concept of social proof is simple — people are more likely to use a service or product that other people use. Google recognizes this and thus rewards businesses that have significant amounts of social proof accordingly.
One of the best ways to build social proof is to get business reviews of your company on Google.
4. Update Frequently
Another factor in Google’s search algorithm is the recency of content. In most situations, content that has been more recently updated or created is going to be far more valuable to searchers.
Thus, make sure that you update your content frequently. Your best-performing webpages should be updated every couple weeks so that they don’t risk falling down the search listings.
5. Focus on User Experience
Last but not least, focus on user experience. Google is able to track things like bounce rate and user engagement on a website. If they see that website visitors don’t enjoy staying on your website, they will assume that your website doesn’t provide a good user experience and penalize you for it.
Combat that by focusing on building your site out in a way that appeals to visitors and will keep them coming around.
Get Noticed by Google in 2020
There you have it — five crucial keys that you need to start implementing in your marketing strategy in order to get noticed by Google in 2020.
For more business tips, be sure to check out the rest of the articles on the website!