Throughout 2020, it’s expected that $150 billion will be spent on digital advertising in the United States alone.
As a business owner, you already know why marketing is important. So, how do you get the most value for your marketing dollars?
Consider partnering with digital marketing companies to help you reach your goals. Working with a marketing expert can free up more of your time, and ultimately help your company be more successful.
Keep reading to find out the 5 factors you should consider before hiring a digital marketing agency.
1. What Are Their Specialities?
When meeting with potential digital marketing companies, ask them if they specialize in a specific industry.
For example, some marketing agencies cater specifically to the healthcare industry. As a result, they have years of experience in developing strategies that work for the industry and they have a good idea of what works.
Just remember, if you do choose to work with an industry-specific agency, ask them about their policy regarding working with competitors. You don’t want to hire a company that is also working with your biggest competition.
2. How Will They Communicate?
When you work with a digital marketing agency, you’re forming a partnership, working to accomplish the same goals. Before signing a contract, have a clear understanding of how they will communicate with you.
Will you have a dedicated account manager? Will you have weekly or monthly calls or meetings? If you have a specific question, how easy will it be to get in contact with someone at the company?
Setting the expectation for communication from the beginning will help ensure that everyone is on the same page.
3. How Do They Measure Success?
Part of marketing is trying different things, seeing what works, and changing what doesn’t. So, when deciding which agency to work with, make sure you understand how they measure the success of a campaign.
Is it through the number of sales you generate or the amount of website traffic you get? If you don’t have the same understanding of what equates success, your partnership probably will not succeed.
Ideally, you’ll work with the company to help determine what you consider to be a success prior to the start of each campaign.
4. What Do Past Clients Have to Say?
One of the best ways to get an idea of what it’s like to work with an agency is to see what past clients have to say. When meeting with potential companies, ask them for references.
Then, do your own research by reading online reviews on Google and the company’s social media profiles.
Use these references and reviews to determine if a company seems like a good fit for what you need.
5. What Are Their Fees?
At the end of the day, your decision might come down to price. Be sure to talk to several companies before making a final decision to see what you get for the cost.
For example, a company like Clear Channel Outdoor offers extra advertising opportunities like billboards. If you’re talking to another agency that doesn’t offer the same thing, make note of that when comparing prices.
By comparing agency fees, you can decide which company will give you the best value for your money and make your decision accordingly.
Digital Marketing Companies Are a Key to Success
For a while, you might be able to handle marketing in-house. But, eventually, partnering with digital marketing companies can help you reach the next level of success.
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