When you’re starting or growing a business, establishing a brand is crucial. In fact, 89% of business marketers say that branding is their number one most important goal.
You’re probably wondering what exactly makes branding so important. How will it profit you to invest time and money into branding? What, exactly, will it accomplish in the end?
Here, we’re going to tell you a few reasons why having a strong brand is essential to your business’s success.
1. Makes Links Between Services
When you have a strong brand, you make links between the goods and services that your business provides. People will buy and enjoy one thing from your business, and they’ll want to get the quality of the brand in other things as well. This will make them want to buy other items from your brand over similar goods from competitors!
Branding is tough, but luckily there are a lot of ways to get help establishing it. C&I Studios, for example, can help you figure out exactly how to brand in a way that will maximize your profits.
2. Makes People Remember You
You might think that a great company name is enough to inspire people to remember your brand, but this isn’t so. 65% of people are visual learners, meaning that they’re more likely to remember an image than they are a brand name or slogan.
Branding includes the creation of a logo, which means that it’s really important to your business. When you brand your goods and services, potential customers and clients remember you more than they would otherwise.
Consider what you think of when you imagine a big brand that you use a lot. If you hear the name Apple, you almost certainly think of an apple silhouette with a bite taken from it. When you hear Nike, your mind will automatically go to a check mark.
You remember these images because they symbolize an entire brand and what it stands for. If you engage in good branding, people will think of your logo when they hear your company name — and feel loyal to it.
3. Makes Customers Feel Strongly
Having good branding is key to inspiring loyalty from your customers. People will connect not only your goods and services with the slogan and logo that you choose, but will connect emotionally to them as well.
This is extremely important to customers, and they’re aware of it.
In fact, 75% of consumers think that companies should try harder to inspire brand loyalty. For you, this means that it’s important to brand well since people will see that you’re making an effort.
They’ll recognize your brand and they’ll connect positive emotions and experiences to it, making sure that they’ll come back for more when they see the marks of your brand appear!
Make Sure You Have a Strong Brand!
When your company has a strong brand, you’ll benefit.
Your services will all be seen as connected. Customers will be loyal to you. You’ll profit, and business will be good!
Now that you know about the importance of branding well, check out the ‘Tech News’ section of our blog to learn ways to further promote your business and brand.
Good luck!
